Nina Nesbitt - New Music

NINA NESBITT / NEW SINGLE ‘LIFE’S
A BITCH’

Nina Nesbitt’s sun-kissed pop anthem ‘Summer Fling’ saw her international profile continue to explode as it accelerated to#1 on TikTok UK’s Hot 50 while also being added to 40 New Music Friday playlists all over the globe. It showed that her global following is continuing to expand exponentially since her second album ‘The Sun Will Come Up, The Seasons Will Change’ amassed a staggering 530 million streams.

‘Life’s A Bitch’ finds Nina mixing her alt-pop modernity with some nostalgic, throwback synth-pop. Her softly enunciated vocal barely pauses for breath as she touches upon all of the minor joys and frustrations that come with the rich tapestry of life. Ultimately, however, the luminous hook concludes that the positives make the struggles worthwhile. As Nina sings, “I don’t let it get me down / Life’s like a bitch, I hate her but I love her.”

Nina says, “‘Life’s A Bitch’ is an ‘80s inspired, post-2020, driving-your-car-through-a tunnel-at-night song. A ‘dancing while crying, and smiling through the tears’ moment. It’s about the unpredictability of life, the ups and downs, being your own worst enemy and your own best friend. The chorus is an empowering mantra for powering through the turbulence of life.”

 The ‘Life’s A Bitch’ video is a horror with a comedy twist. Perfect Nina hits the road in her getaway car, leaving her worries behind. As she speeds along she passes a familiar looking woman asking for help. Nina ignores the sign and continues on, pretending everything is ok. And that’s when she learns she cannot outrun herself…

On a deeper level, the video refers to when we ignore our red flags until we are forced to face up to our problems. This is a story about how our dark side needs to be embraced, not escaped, and only when we face our inner horrors, can we live fully as ourselves. We learn that we must make friends with our demons. The parts of ourselves we fear need to be acknowledged not hidden in favour of the perfect image.